During my recent visits to exhibitions featuring top-tier residential projects by developers such as Sobha, Emaar and Damac, I was impressed by the meticulous detail in their mock-ups of new communities scheduled for completion by 2027-2028. Sales representatives enthusiastically emphasized the numerous benefits of these upcoming neighborhoods, including proximity to schools, easy access to major roads, shared amenities like pools and gyms, and the overall convenience of these thoughtfully designed developments.
However, during my conversations with these agents, I brought up a critical yet often-overlooked aspect of urban living: the placement of cell towers and antennas by mobile network operators. Surprisingly, this essential infrastructure was absent from the detailed models on display. When pressed, the agents admitted they didn’t have much information to offer on the topic. Their expertise lies in discussing floor plans, payment schedules, and the premium finishes of the apartments—not in addressing concerns about network infrastructure.
This lack of awareness raises an important question: are potential buyers getting the full picture?
The Overlooked Impact of Cell Towers
While amenities and location are key selling points for any property, the presence and placement of cell towers can have a significant impact on residents’ daily lives. On one hand, having strong network connectivity is an undeniable benefit in today’s hyperconnected world. On the other, the proximity of cell towers may raise concerns about long-term health effects and even influence property values.
For buyers investing in off-plan properties, due diligence shouldn’t stop at asking about layouts or financing options. Understanding how future developments integrate essential infrastructure like cell towers can provide valuable insights into the living experience these communities will offer.
Why Developers Should Pay Attention
Developers often focus on the aesthetic and functional aspects of their projects, aiming to impress with sleek designs and high-quality finishes. Yet, by omitting discussions about mobile infrastructure, they risk leaving a gap in the decision-making process for informed buyers. Incorporating information about cell tower placement into presentations could help address buyers’ concerns and foster greater trust.
What Buyers Can Do
If you’re considering investing in an off-plan property, don’t hesitate to ask the tough questions that sales agents might not have answers for. Inquire about:
- Plans for mobile network infrastructure in the area.
- The proximity of cell towers to residential units.
- Potential health and environmental implications.
These questions can help you make a more informed decision and avoid surprises after your purchase.
As the real estate market becomes increasingly competitive, developers and their sales teams must recognize the growing importance of providing transparent and comprehensive information. Only then can they ensure they’re meeting the needs of today’s savvy buyers.